Content has become mainstream as the foundation and cornerstone of
social media marketing effort. Google has significantly changed the game
by adding the social signals of the “+1” button with its Google+
platform as an important part of determining what content to serve up
and how it is indexed so it appears higher in search results.
Expect to see more content marketing tools, tactics and strategies that
accept the fact that social, search and content are increasingly
integrated and intertwined.
Content is still king but the shiny social media toys distracted us for a
while from the importance of building content rich multi-media digital
assets.
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